As a freelance graphic designer for Tennis Channel International, I had the opportunity to combine my passion for design with my lifelong love of tennis. Working closely with a global team, I helped shape the visual identity of the network’s international streaming service - creating cohesive branding across live broadcasts, on-demand content, and promotional campaigns. From designing eye-catching tournament promos to building localized graphics and ads for diverse markets, my work played a key role in elevating the channel’s look and feel while deepening engagement across regions like the UK, Germany, Greece, and India.
Client
Tennis Channel International
Year
2023-2024
INDUSTRY
Sports
CATEGORY
Digital Design
CHALLEGE
Tennis Channel International delivers live matches and network content across diverse global markets including the UK, Germany, Austria, Switzerland, Netherlands, Greece, and India, via both digital subscriptions and free ad-supported streaming (FAST) channels. My challenge as a freelance designer was to create dynamic, engaging content that not only aligned with the established Tennis Channel brand but also resonated with the unique culture, language, and tennis fandom of each individual market.
STRATEGY
Working alongside the Tennis Channel team, we developed a flexible yet cohesive visual system that could adapt to different types of content, from live matches and on-demand replays to short-form features and full-length documentaries. We defined a distinct look and feel that would visually distinguish each content category while maintaining consistency across platforms. For international relevance, we localized player imagery, editorial themes, and calls to action to better align with regional interests and languages, ensuring each market felt both seen and served.
REsULTS
The refreshed creative direction helped Tennis Channel International stand out in a competitive sports streaming space. The user interface and design assets were praised for their clarity, energy, and ease of navigation. Today, Tennis Channel delivers over 4,500 live and on-demand matches annually, including coverage of major tournaments like Wimbledon, Roland Garros, and the Australian Open. As it continues to expand its global reach, design has remained a key contributor to viewer engagement and brand growth.
TCI Channel Match Teasers






TCI Channel Emails, Teasers, & Key Art










TCI TV Show Covers












Social Media Posts & Promotional Materials















