OKC THUNDER COMPANY CHRISTMAS CARD
PRINT + 3D DESIGN
In crafting the Oklahoma City Thunder's company Christmas card, I focused on our president's vision of unity and togetherness - the idea of "Thundering Up Together." Striving for innovation, I conceptualized a never-before-seen design aimed at bringing families closer during the holiday season. The focal point is a captivating 3D feature: a punch-out Christmas tree adorned with delightful ornaments. This interactive element invites families to engage in a shared activity, customizing their own trees to reflect their unique holiday spirit. Once assembled, these personalized trees can be proudly displayed on a Thunder-themed court backdrop, symbolizing the essence of bringing our home into the homes of our fans. This creative endeavor not only spreads joy but also embodies the Thunder's commitment to fostering community and connection, both on and off the court.
The front cover boasts a timeless Christmas-style font, accentuated by a hand-drawn ornament adorned with striking stylistic elements: silver foil embellishing the stars and ornament edges, and embossed pine tree leaves encircling the centerpiece. These details not only lend a professional and exciting aspect but also ensure an engaging experience for the viewer.
By incorporating all of these elements, we not only spread holiday cheer but also leave a lasting Thunder presence in the homes and hearts of our fans, embodying the spirit of "thundering up, together." The final product was very well-received by the president, team, and Oklahoma City community.
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CLIENT: OKLAHOMA CITY THUNDER
SKILLS: PRINT & 3D DESIGN
PROGRAM: ILLUSTRATOR & PHOTOSHOP
Final Product
Final Design
Final Mockups
Initial Drafts
Initial Concepts