In collaboration with creative strategist Ryan Dowling, I art directed the 2025–26 Thunder Shop merch photoshoot. We leaned into a retro ’90s aesthetic, using a mix of low and high angles to add energy and visual variety. The final images feel charismatic and game-day real: models in motion, interacting naturally as they would in the arena, making the outfits look authentic, wearable, and relatable.