Specialty Cup Launches

As part of the Simple Modern x OKC Thunder partnership, I designed a series of exclusive, limited-edition cup drops that united two beloved Oklahoma brands through bold design and local pride. Each drop offered fans a unique collectible item while supporting a larger cause, 10% of all sales from the Thunder Shop went directly toward a joint community initiative. By blending authentic storytelling with eye-catching product design, we created moments that resonated with fans, boosted sales, and gave back to the Oklahoma City community.

Client

Simple Modern

Year

2024-Current

INDUSTRY

Consumer Goods

Product Design

CHALLEGE

How can the Thunder connect with the local community in an authentic way and make a difference?

STRATEGY

We brought two Oklahoma brands together to authentically engage with the local community and make a difference while driving profit. 10% of each Simple Modern item sold in the Thunder Shop went toward a joint community initiative. There were multiple cup drops to give fans a chance to buy an exclusive item and help drive Simple Modern sales.

REsULTS

Drop 1: All 200 cups were sold

Drop 2: 187/200 cups were sold

Drop 3: 164/200 cups were sold

Drop 4: 190/200 cups were sold

Drop 5: 140/200 koozie cups were sold

Drop 6: 180/200 cups were sold

Led to a strong relationship between both Oklahoma brands and a continued partnership. Contributed to an increase in sustainability education and community development across Oklahoma.