2024-25 All-Star Campaigns

Both All-Star campaigns for 2024 and 2025 were anchored in the Thunder’s identity - talent, work ethic, authenticity, and community. I translated the strategy into a cohesive visual system used across social and digital platforms. I produced the campaign’s digital assets and animated videos, along with select print pieces, delivering a consistent look that highlighted our players, strengthened the Thunder brand, and encouraged fans to connect with our team’s identity and story throughout the All-Star push.

Client

Oklahoma City Thunder

Year

2024-25

INDUSTRY

Sports

Campaign

CHALLEGE

How do we drive awareness, education, engagement, and participation in All-Star Voting while staying true to who we are as a team and brand?

STRATEGY

2024-25 - The focus of our campaign is REAL. All-Star is defined by bright lights, legacy, and fame. The Thunder does not rely on that. We are dependent on our talent, work ethic, and authenticity. Real is all about pure, grade A grit. To convey this message to our fans, we placed emphasis on high-impact moments, color grading, and dynamic framing to create a cohesive visual identity across platforms.

2025-26 - Thunder players represent the intersection of the team and our community, which manifests in a duty to vote among our fan base. This is where shape, typographic form, and photo/video come together with the player at the center. These points always frame the player(s) to draw emphasis and reinforce the idea that they are representative of our community and team. Photography always displays the players in action, showing that they play for us night after night prompting fans to show gratitude for their continuous effort with their vote.

REsULTS

2024-25 - The final design was clean, bold, gritty and impactful. Total impressions across all paid tactics were estimated to be around 10M. During our postseason run, the Thunder accumulated earned media coverage on 980 platforms, reaching an estimated audience of 268,941,452 and accumulating a publicity value of $7,956,166.

2025-26 - The final design was colorful and striking, standing out from any campaign we have done before in the past. Both Shai Gilgeous-Alexander and Jalen Williams were selected for the All-Star team and Cason Wallace earned a Rising Star selection.