MARQUEE SPORTS NETWORK
SOCIAL MEDIA + DIGITAL GRAPHICS + MOTION GRAPHICS
This is a holiday social media campaign for the Chicago Cubs featuring an original tagline – the 12 Days of Cubsmas. The concept was to engage fans and increase retention rate for the Cubs’ Instagram and Twitter pages . The Christmas campaign served as a countdown, showcasing different Cubs’ players and highlights of memorable plays to keep fans and followers coming back each day to see the next Cubs content. Instead of just saying Merry Christmas, the design plays on the nostalgia and excitement of the Cubs’ legacy. The project was featured on the Cubs’ social media pages and increased user retention rate, as well as the number of comments by 5%.
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CLIENT: MARQUEE SPORTS NETWORK
SKILLS: SOCIAL MEDIA DESIGN AND DIGITAL GRAPHICS
PROGRAMS: ILLUSTRATOR AND PHOTOSHOP
This is a Thanksgiving holiday social media campaign for the Cubs. Instead of just posting a traditional Thanksgiving post for the day, I looked to focus on the fans, old and new, who have helped keep the Cubs' team legacy alive for hundreds of years. The project was featured on the Cubs’ social media pages and was successful in terms of consumer engagement and likes.
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CLIENT: MARQUEE SPORTS NETWORK
DATE: 2020
SKILLS: SOCIAL MEDIA DESIGN AND DIGITAL GRAPHICS
PROGRAMS: ILLUSTRATOR AND PHOTOSHOP
Working with the NCAA, I developed and helped design weekly on-air digital and animated broadcast designs for college basketball and football games. The focus was on clarity and continuity for consumers across various media platforms. The project was featured on Marquee Sports Network's TV channel.
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CLIENT: MARQUEE SPORTS NETWORK
SKILLS: ON-AIR DIGITAL GRAPHICS AND MOTION DESIGN
PROGRAMS: AFTEREFFECTS, PREMIERE, ILLUSTRATOR, PHOTOSHOP
Single Game - Women's Basketball Promo
Double Header - Men's Basketball Promo
For the Bears Essentials Show airing on Marquee Sports Network's TV channel, I designed tickers showcasing the daily professional football game match-ups. The goal was to create a clean, comprehendible sports design with color schemes connecting back to individual teams. Animations were applied to lower-screen tickers.
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CLIENT: MARQUEE SPORTS NETWORK
SKILLS: ON-AIR DIGITAL GRAPHICS AND MOTION DESIGN
PROGRAMS: AFTEREFFECTS, PHOTOSHOP
I designed a network distribution graphic showcasing the various TV providers within specific regions for the marketing and sales department of Marquee Sports Network. The process involved mapping out the network areas, drawing out each individual district boundary line in illustrator, labeling the various areas, and noting the network providers. The final design was printed and distributed digitally and physically amongst staff.
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CLIENT: MARQUEE SPORTS NETWORK
SKILLS: PRINT DESIGN
PROGRAMS: ILLUSTRATOR, INDESIGN
I cut out over 200 players from each MLB team for graphics displayed on TV and social media. If you would like to see additional cutouts, feel free to contact me.
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CLIENT: MARQUEE SPORTS NETWORK
SKILLS: PHOTOSHOP CUTOUTS
PROGRAM: PHOTOSHOP
