DRAKE UNIVERSITY ATHLETICS DEPARTMENT
PRINT DESIGN + SOCIAL MEDIA
Volleyball Poster
I designed and developed print posters for all Fall Drake sports teams, including football, volleyball, track, soccer, and more. The concept was a professional, cohesive look that could be applied across men's and women's sports, with a focus on the players on the team. The posters were printed and distributed across Drake's campus and local stores and restaurants.
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CLIENT: DRAKE ATHLETICS
SKILLS: PRINT DESIGN
PROGRAMS: ILLUSTRATOR, PHOTOSHOP, AND INDESIGN
I applied brand standards to create an engaging media template for Drake University Athletics. The grey and blue color scheme, as well as the use of logos and typography, build continuity and familiarity with the Drake Athletics brand. The social media campaign received an award from the Missouri Valley Conference “Best Social Media Campaign” of the 2021-2022 school year. This project also earned an Award of Excellence in the "Digital Campaign" category at the 65th Annual Design Exhibition hosted by the Art Director's Association of Iowa.
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CLIENT: DRAKE ATHLETICS
SKILLS: SOCIAL MEDIA
PROGRAMS: ILLUSTRATOR, PHOTOSHOP, AND INDESIGN
Social Media Design - Vertical
Utilizing a similar style to the social media template, I developed schedule posters to be printed on the walls of various Drake athletic buildings. The volleyball poster, for example, was printed on the wall outside their locker room. Two key members of the team are featured and faded into text for readability and to draw the viewer's eyes down to the rest of the design.
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CLIENT: DRAKE ATHLETICS
SKILLS: PRINT DESIGN
PROGRAMS: ILLUSTRATOR, PHOTOSHOP, AND INDESIGN
Cross Country Wallpaper
Women's Basketball Wallpaper
Volleyball Wallpaper
To encourage game ticket purchases, I brainstormed and designed a billboard that was printed in a few areas around Des Moines. The focus is on brand familiarity and engagement. I paired type and imagery to create a simplified, engaging billboard that can be easily comprehended and remembered by passersby.
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CLIENT: DRAKE ATHLETICS
SKILLS: OUT-OF-HOME DESIGN
PROGRAMS: ILLUSTRATOR, PHOTOSHOP, AND INDESIGN
Again implementing a design similar to the social media template for continuity, I created Courtside Club passes for the men's and women's basketball teams. The vision was a professional, tasteful athletic design that could be saved and cherished by owners of the passes. The design features imagery overlaid with an opaque color pertaining to either men's and women's basketball.
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CLIENT: DRAKE ATHLETICS
SKILLS: PRINT DESIGN
PROGRAMS: ILLUSTRATOR, PHOTOSHOP, AND INDESIGN
Men's Basketball Courtside Club Passes
I planned and composed various border designs for the photo booth at Drake basketball and volleyball games. The designs pertained to holidays and special events at specific games. The focus was to create compelling, enjoyable designs that will be enjoyed by family and friends for a long time and connect to the Drake brand somehow for engagement.
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CLIENT: DRAKE ATHLETICS
SKILLS: DIGITAL DESIGN
PROGRAMS: ILLUSTRATOR AND PHOTOSHOP
Applying the social media template design, I developed several ticker designs for the Drake referee booths and TV screens at basketball games. The focus is clarity and continuity with Drake marketing materials.
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CLIENT: DRAKE ATHLETICS
SKILLS: DIGITAL DESIGN
PROGRAMS: ILLUSTRATOR AND PHOTOSHOP
