BLANK PARK ZOO INTERACTIVE MAILER
PRINT DESIGN + INTERACTIVE DESIGN
Interactive Mailer Short Video Walkthrough
This project is an interactive 3D mailer for the Blank Park Zoo in Des Moines, Iowa. The concept is an appealing mailer that targets families with young kids ages 6-15. The design features moving pieces kids can pull, move, and touch for engagement and excitement. The goal is to have kids interact with the mailer and share the coupons and eagerness for the new zoo animals with their parents, encouraging a zoo visit. The mailer also features an additional QR code on the back for a family discount, providing further encouragement and a call-to-action for families to visit the zoo. The design follows the branding guidelines of the Blank Park Zoo and incorporates real images of baby animals currently at the zoo for continuity.
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CLIENT: BLANK PARK ZOO
SKILLS: PRINT DESIGN AND INTERACTIVE DESIGN
PROGRAMS: ILLUSTRATOR, PHOTOSHOP, AND INDESIGN
