OKC THUNDER ALL-STAR CAMPAIGN
DIGITAL DESIGN & ANIMATION
I helped lead the All-Star digital campaign for the Oklahoma City Thunder in their 2023-2024 season. The National Basketball Association All-Star Game is a basketball exhibition game hosted every February by the NBA and showcases 24 of the league's star players. It is the featured event of NBA All-Star Weekend, a three-day event which goes from Friday to Sunday. Our targeted campaign for All-Star seeks to engage younger audiences and ultimately get fans to vote for our players.
The focus of our campaign is REAL. All-Star is defined by bright lights, legacy, and fame. The Thunder does not rely on that. We are dependent on our talent, work ethic, and authenticity. It’s not about perfection; it’s about our process. It’s through adversity that our true selves come to the surface. Day by day the players put it all out there on the court. There are no slick tricks or flashy shows. Real is all about pure, grade A grit. To convey this message to our fans, I placed emphasis on high impact moments, color grading, and dynamic framing to create a cohesive visual identity across platforms.
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CLIENT: OKLAHOMA CITY THUNDER
SKILLS: DIGITAL DESIGN & ANIMATION
PROGRAMS: ILLUSTRATOR, PHOTOSHOP & INDESIGN
All-Star Large Group Digital and Print Graphics
Concourse Location of All-Star Animation
All-Star Individual Digital Graphics
All-Star Individual Photo Edit (See the two images below blended into the final graphic)
All-Star Small Group Digital Graphics
