ALLIES2REFUGEES IDENTITY SYSTEM
BRANDING IDENTITY SYSTEM
This is a branding identity system for the brand Allies2Refugees. It features an original logo design. The concept is to design an identity system for social good that reflects the authentic spirit of the brand. The goal is to create a more unified, recognizable identity. The original logo features hands in the shape of a home over a person to symbolize the organization’s efforts with home repair and refugee wellness. The hands represent protection and safety, reflecting the mission of the brand. The logo, type, and color scheme can be applied to a variety of assets for cohesion, continuity, and clarity for consumers.
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CLIENT: ALLIES2REFUGEES
SKILLS: BRANDING IDENTITY SYSTEM
PROGRAMS: ILLUSTRATOR, PHOTOSHOP, AND INDESIGN
